Christopher Gadsden was an American patriot if ever there was one. He led Sons of Liberty in South Carolina starting in 1765, and was later made a colonel in the Continental Army. In 1775 he was in Philadelphia representing his home state in the Continental Congress. He was also one of three members of the Marine Committee who decided to outfit and man the Alfred and its sister ships.
Gadsden and Congress chose a Rhode Island man, Esek Hopkins, as the commander-in-chief of the Navy. The flag that Hopkins used as his personal standard on the Alfred is the one we would now recognize. It's likely that John Paul Jones, as the first lieutenant on the Alfred, ran it up the gaff.
It's generally accepted that Hopkins' flag was presented to him by Christopher Gadsden, who felt it was especially important for the commodore to have a distinctive personal standard. Gadsden also presented a copy of this flag to his state legislature in Charleston. This is recorded in the South Carolina congressional journals:
"Col. Gadsden presented to the Congress an elegant standard, such as is to be used by the commander in chief of the American navy; being a yellow field, with a lively representation of a rattle-snake in the middle, in the attitude of going to strike, and these words underneath, "Don't Tread on Me!"
The Revolutionary standard The Gadsden flag and other rattlesnake flags were widely used during the American Revolution. There was no standard American flag at the time. People were free to choose their own banners.
After the Revolution, rattlesnake flags became less common, UNTIL NOW. LETíS BRING IT BACK!